There’s good news for fans (and marketers) looking for a sport high on action, built for a mobile environment yet with the legacy draw of traditional sports like football and basketball. Welcome back SlamBall, which built a cult following when it was a made-for-TV sport in 2002-03, way before social media and mobile phones. That’s right — in mid-July, SlamBall emerged from a two decade U.S. absence.
Read the full story at Team Marketing Report here.