With the NFL, the NBA, MLB and MLS, the US sports industry is a fiercely contested market, but Mason Gordon, the founder and CEO of SlamBall, is hoping that this gladiator-esque sport can attract fans.
First launched in 2000, SlamBall has become well known for viral social media clips of crazy moves and this July, after a two-decade hiatus, the sport is making a return in Las Vegas.
Read the whole story at CNN.com.