A legal sports betting company is entering the professional sports league market.
Circa Sports has been named a founding partner of SlamBall League — a basketball-centric sports and entertainment property that originally debuted in 1999. SlamBall relaunched in July 2023 with ESPN as its TV partner. Circa Sports joins beef jerky and smoked snacks maker Old Trapper as a founding partner.
Read the full story at Covers.com here.